Evaluation

For my presentation i decided to do fashion photography. The reason for me choosing this category is that it is the type of magazine that i read and know most about.

In this image, it shows a variety of clothes,color and people. There are different things in the background to create a contrast.

The image above could be used around college because it’s a picture of students in the smoking area, at college, so it shows students everyday things.

The target audience for my pictures is 16 and above, because it’s got pictures of students and some of the pictures are the kind of things students would be interested in.

For the rest of my pictures, me and a few of my class mates, had a fashion show, which showed pictures of us in different clothes and us posing, as if we were taking pictures for a fashion magazine, which is my chosen type of photography.

Fashion photography

For my chosen specialism i have chosen fashion. I decided to do fashion because it i something i take an interest to and know a lot about. I have chosen ELLE magazine for me to compare my images to because it is a fashion magazine and i wanted to get a few ideas from the magazine.

ELLE magazine always has fantastic pictures on their front cover. They always have style, sophistication and beauty. It is a very succesful magazine, which gave me another reason to base my photo’s on it.

I have also been inspired by a famous fashion photographer called James Hickey. He is a photographer from Los Angeles. His images creates artistic fashion and lifestyle images with unique style. These are often identified with vivid color, and expression. The images tell stories and ideas of people who are full of beauty and life.

I also decided to do fashion photography because of my mum. She used to be a model when she was younger, so i got a few idea’s from her,which helped me understand the skills of taking fashion photography.

Pictures of my mums modeling photo’s.

For my magazine cover, i had taken a few pictures of people in my class, but i also thought about using a few images that were taken outside of college.
In one of my past posts, it shows the pictures i had chosen from, to use for my magazine cover. In task one, i had also chosen fashion photography. In the post, it shows you different photographers, fashion photo’s and the rules of fashion photography.

These were the 5 images i had chosen for this task-

Fashion photography pictures

The reason i chose these photo’s is that they are all different in there own way, but also simular creating a kind of parodox between the pictures.

Technical aspects

Aperture

It is a hole or an opening through which light travels. More specifically, the aperture of an optical system is the opening that determines the cone angle of a bundle of rays that come to a focus in the image plane. The aperture determines how collimated the admitted rays are, which is of great importance for the appearance at the image plane. If the admitted rays also pass through a lens, highly collimated rays (narrow aperture) will result in sharpness at the image plane, while uncollimated rays (wide aperture) will result in sharpness for rays with the right focal length only. This means that a wide aperture results in an image that is sharp around what the lens is focusing on and blurred otherwise. The aperture also determines how many of the incoming rays are actually admitted and thus how much light reaches the image plane (the narrower the aperture, the darker the image).n some contexts, especially in photography and astronomy, aperture refers to the diameter of the aperture stop rather than the physical stop or the opening itself. For example, in a telescope the aperture stop is typically the edges of the objective lens or mirror (or of the mount that holds it). One then speaks of a telescope as having, for example, a 100 centimeter aperture. Note that the aperture stop is not necessarily the smallest stop in the system. Magnification and demagnification by lenses and other elements can cause a relatively large stop to be the aperture stop for the system.

Shutter speed

In photography, shutter speed is a common term used to discuss exposure time, the effective length of time a shutter is open, the total exposure is proportional to this exposure time, or duration of light reaching the film or image sensor.Slow shutter speeds are often used in low light conditions, extending the time until the shutter closes, and increasing the amount of light gathered. This basic principle of photography, the exposure, is used in film and digital cameras, the image sensor effectively acting like film when exposed by the shutter.Shutter speed, or more literally exposure time, is measured in seconds, but often marked in reciprocal seconds. A typical exposure time for photographs taken in sunlight is 1/125th of a second, typically marked as 125 on a shutter speed setting dial. In addition to its effect on exposure, shutter speed changes the way movement appears in the picture. Very short shutter speeds are used to freeze fast-moving subjects, for example at sporting events. Very long shutter speeds are used to intentionally blur a moving subject for artistic effect. Adjustment to the aperture controls the depth of field, the distance range over which objects are acceptably sharp; such adjustments generally need to be compensated by changes in the shutter speed.

Focus point

In geometrical optics, a focus, also called an image point, is the point where light rays originating from a point on the object converge.[1] Although the focus is conceptually a point, physically the focus has a spatial extent, called the blur circle. This non-ideal focusing may be caused by aberrations of the imaging optics. In the absence of significant aberrations, the smallest possible blur circle is the Airy disc, which is caused by diffraction from the optical system’s aperture. Aberrations tend to get worse as the aperture diameter increases, while the Airy circle is smallest for large apertures.

Focal length

The focal length of an optical system is a measure of how strongly it converges (focuses) or diverges (defocuses) light. For an optical system in air, it is the distance over which initially collimated rays are brought to a focus. A system with a shorter focal length has greater optical power than one with a long focal length; that is, it bends the rays more strongly, bringing them to a focus in a shorter distance.
In telescopy and most photography, longer focal length or lower optical power is associated with larger magnification of distant objects, and a narrower angle of view. Conversely, shorter focal length or higher optical power is associated with a wider angle of view. In microscopy, on the other hand, a short objective lens focal length leads to higher magnification.

ISO

An ISO image is an archive file (also known as a disc image) of an optical disc in a format defined by the International Organization for Standardization (ISO). This format is supported by many software vendors. ISO image files typically have a file extension of .iso. The name ISO is taken from the ISO 9660 file system used with CD-ROM media, but an ISO image can also contain a UDF file system since UDF is backward-compatible with ISO 9660.

Digital manipulation

Photo manipulation is the application of image editing techniques to photographs in order to create an illusion or deception (in contrast to mere enhancement or correction), through analog or digital means.[1] Its uses, cultural impact, and ethical concerns have made it a subject of interest beyond the technical process and skills involved.In digital editing, photographs are usually taken with a digital camera and input directly into a computer. Transparencies, negatives or printed photographs may also be digitized using a scanner, or images may be obtained from stock photography databases. With the advent of computers, graphics tablets, and digital cameras, the term image editing encompasses everything that can be done to a photo, whether in a darkroom or on a computer. Photo manipulation is often much more explicit than subtle alterations to color balance or contrast and may involve overlaying a head onto a different body or changing a sign’s text, for example. Image editing software can be used to apply effects and warp an image until the desired result is achieved. The resulting image may have little or no resemblance to the photo (or photos in the case of compositing) from which it originated. Today, photo manipulation is widely accepted as an art-form.

Functions of a digital camera

It depends on the camera type. For inexpensive “point & shoot” cameras, the main difference is that a film camera takes the picture immediately when you press the button. On some digital cameras, especially the older ones, there is a delay, sometimes up to a second or more, between pressing the button and the camera taking the picture.

With the more expensive SLR cameras, there is no difference in shutter response time between film and digital cameras. Most digital SLR’s can take multiple pictures as rapidly as a film camera with a motor drive.

FLASHES

In photography, many different types of flashes can be used to create the perfect picture. A flashbulb is a device which produces a lot of light as a result of the combustion of material in an oxygen rich atmosphere.A flashbulb can only be flashed once.They produce a “softer” light output with longer duration due to the combustion characteristics. Larger flashbulbs can produce more light than any portable electronic flashgun and this can be useful if mains or grid electric power is not available to supply electrically powered strobe lights or other types of lighting. Flashbulbs provide a lot of light output which can be useful to high speed photography applications where high frame per second speeds require high light output to capture images of high speed events on film or electronic storage media.

TRIPOD

Tripods are used especially for photography to preven camera movement. They prevent the camera from moving and stops it from shaking when you are trying to take pictures. They are also useful in producing framing of an image. The tripod is always necessary for photography aswell as video recording.

ZOOM LENSE

Its fast focus which means its a ring-type USM which works in concert with the camera to provide super-fast, precision auto focusing and predictive tracking.The lens has specially shaped lens elements and Super Spectra coatings to suppress ghosting and flare, which can be caused by reflections off digital camera sensors. The lens allows you to get extremely close to subjects, exaggerating the difference in size between a near object and its background. A circular aperture provides a pleasing background blur when shooting with a wide aperture; ideal for creating a sense of depth and getting your subject or model to stand out from the background.

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Grading criteria

evidence-list

Understanding different ideas of photography

There are many different styles of photography such as advertising, portraits,photojournalism,studio and sport but the two most interesting styles to me are fashion and fine art. I feel as though fine art photography is created primarily as an expression of the artists vision whilst fashion photography is devoted to displaying clothes and other items in the fashion industry.

In fine art photography,there is the dilemma of defining whether a certain photographers work is artistic nudity or just nudity. A photographer in this field has to be very careful in how they portray their photo as some people may not take such a liking to it as others. An example of a fine art photographer is Eric Boutillier. He began taking an interest in photography when he was seventeen years old whilst he was in high school. After he had finished high school, he then went on to attend the Nova Scotia College of Art and Design where he studied sculpture and photography.

He merges his photo’s into one, creating a contrast between the two. His photo’s are very still life and breathtaking.

Eric uses new technological trends in digital photography were it has opened a new direction in full spectrum photography, where careful filtering choices across the ultraviolet, visible and infrared lead to new artistic visions.

He likes to use black and white in his photos because it gives you a more distant and fantasy feeling about the photo.

It wasn’t until 1988, when he took his first nude photograph and people were hesitant more than anything. Since then, he has concentrated more on the creativity of the human figure. Boutiliers’ influences were of the likes of Robert Mapplethorpe, Walker Evans, Joyce Tenneson, Joel-Peter Witkin, Fredrick Evans, who all specialised in fine art but his biggest influence was a photographer named Edward Weston.

Eric uses a lot of birds eye views, as if were looking down on the situation which makes us feel in control of the situation and involves us as an audience more.

In the fall of 2005, he made a complete shift to digital, selling the last of his film equipment, and investing in studio lighting and digital printing equipment and in 2006, he returned to his hometown and the city where most of his models live in  Halifax, Canada.

       

An example of a fashion photographer is Shaun Alexander. Shaun has not only created pieces for fashion but he also follows in the foot steps of Eric by also doing fine art photography.Shaun has gained the love and respect of Fashion photographers, art directors and magazine editors from all over the world.

Shaun has a passion for not only fashion but all styles of photography. From his highly conceptual fashion editorial shots, showing off the outfits ect, to his breathtaking beauty shots. Beauty shots are very important because it emphasise’s the skills of the artist behind it and also shows off the facial features and bone structure of the model and advertising campaigns, magazine covers, album covers, high fashion editorials to the most colorful lifestyle commercial photography, modeling portfolios and headshots.

Shaun’s award-winning images have placed him in the World’s best photography book and hundreds of publications worldwide.

Unlike Eric, Shaun likes to use a lot of colour because his shots are more editorial and have to appeal to people in magazines ect, but Eric’s photos are there to be admired more than shown off. The use of colour in his photo’s makes his photo’s look very passionate, gracious and enchanting.

His highly creative fashion photography and award-winning images have placed him in the World’s best photography book and hundreds of publications worldwide. 

        

In his photo’s, Shaun uses closeups as well as long shots. He uses closeups to show off the models’ face, like when he’s promoting makeup ect. He uses long shots when showing off a outfit or other fashion accessory. A specific type of shot is used for certain types of photo’s, but he uses a variety of them.

Both fashion and fine art photography are similar, there are different aspects to each and people have very different views on two styles which are so similar. Both styles would be in magazines, websites and may be used for exhibitions.

 

 

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